MinutesBack

Opt-in disclosure and consent flow

How riders opt in to MinutesBack texts

MinutesBack sends commute alert texts to Maryland MARC train riders from the toll-free number +1 (877) 674-0707, operated by Automation Vita LLC. Every rider starts the conversation themselves, and no one is subscribed until they reply YES to a summary of what they asked for. We never text a number that has not texted us first.

Message program details

Program nameMinutesBack commute alerts
Operated byAutomation Vita LLC (Maryland, USA)
Toll-free number+1 (877) 674-0707
Websitehttps://minutesback.com
What we sendTransit alerts the rider asked for: a text when their MARC train's timing changes, and a “leave now” text timed to their walk or drive. Plus two-way replies to rider questions.
Message frequencyAbout 3 per riding day, 4 maximum per trip window. Nothing on weekends, holidays, or any day the rider texts OFF TODAY.
CostMessage and data rates may apply. Free for 14 days, no card needed. Then $39/year or $4.99/month. Text BILLING to subscribe or manage billing.
How riders opt inThe rider texts us first, always: by typing the number from a printed station flyer, or by scanning the flyer's QR code, which opens minutesback.com where one tap fills the message in. We reply with a summary and only subscribe them once they answer YES.
How riders opt outReply STOP at any time. We stop immediately, delete the rider's commute settings, and keep a record of the opt-out so the number is never texted again. Messages the rider sent us expire 180 days after we receive them.
HelpReply HELP, or email matt@automationvita.com.

Step 1. Where the rider sees the invitation

Two places, and both carry the same disclosure in full.

a. Printed flyer, posted at the station

The MinutesBack station flyer: the toll-free number, a QR code, and the full texting disclosure.
The flyer riders see at the platform. It prints the toll-free number to text, a QR code that opens minutesback.com, and the disclosure below in full.

b. The website, minutesback.com

The button below is what the rider taps. It opens their own messaging app with a message already written to +1 (877) 674-0707; the rider still has to press send. The disclosure sits directly beneath it.

Text to sign up

Step 2. The rider texts us first

A rider can text the number directly, or scan the flyer's QR code, which opens minutesback.com; the button there opens their own messaging app with this message pre-filled, addressed to +1 (877) 674-0707. Either way the rider presses send. They can also type their own sentence, or send START, YES or JOIN.

Rider to +1 (877) 674-0707

10 min walk from Kensington, trains between 7:30 and 8:10 to DC

Step 3. We read it back and ask them to confirm

Nobody is enrolled on the strength of one text. We reply with what we understood and wait for an explicit YES. A rider who says nothing, or anything other than YES, is never subscribed.

MinutesBack to the rider

Got it: Kensington toward Washington, trains 7:30am-8:10am, 10 min to the platform. Evenings: 4pm-7pm from Union Station, 10 min from your desk. Reply YES to start, or tell me what to change.

Step 4. The rider confirms

Rider to +1 (877) 674-0707

YES

Step 5. Only then are they subscribed, and we repeat the terms

This reply names the program, states the frequency and the rate disclaimer, and gives HELP and STOP.

MinutesBack to the rider

MinutesBack: you're in. First ping about 7:30am on your next riding day. Days off, trains, and settings: minutesback.com/s/xxxxxxxxxxxxxxxx About 3 texts per riding day, msg & data rates may apply. Free for 14 days, no card needed. Then $39/year or $4.99/month. Text BILLING to subscribe or manage billing. Your trial ends [date]. Reply HELP for help, STOP to cancel.

Step 6. STOP and HELP work at any time

Rider sends STOP

STOP
You're unsubscribed from MinutesBack. No more texts. Text START anytime to come back.

Rider sends HELP

HELP
MinutesBack commute alerts by Automation Vita LLC: we text MARC riders when to leave for the train. About 3 texts per riding day, msg & data rates may apply. Commands: OFF TODAY, ON THE TRAIN, PAUSE, RESUME, STATUS. Help: matt@automationvita.com. Reply STOP to cancel.

Terms and privacy

By texting MinutesBack you agree to receive automated commute alert texts from Automation Vita LLC: about 3 per riding day, 4 maximum. Message and data rates may apply. Reply STOP to cancel, HELP for help. Consent is not a condition of purchase.

We store the rider's phone number and commute settings. We do not sell or share them. We use them to send these texts, and to make sure a number that opted out is never texted again. Text STOP and we stop right away; we keep the opt-out record for as long as MinutesBack runs, and the rider's messages expire after 180 days. Full terms and privacy are on minutesback.com.

MinutesBack is an independent product of Automation Vita LLC and is not affiliated with MDOT MTA. It uses the public MARC schedule and real-time feeds published by the Maryland Transit Administration.

Questions about this program: matt@automationvita.com